Consumers Spend on Brands with Social Purpose — and Encourage Others Too
Are you in the business of building homes or building better communities? Do you offer more than a “great” buy? Does your product help or hinder the environment? According to the third annual Edelman goodpurposeTM Consumer Study your answer to these questions may just affect your future sustainability as a real estate builder, developer, contractor, remodeler, etc. The survey found that despite the recession, consumers are still spending with companies and brands that have a social purpose. New findings released from the survey of 6,000 people in 10 countries, revealed that during this recession, 57 percent globally say a company or brand has earned their business because it has been doing its part to support good causes.
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