Know Your Buyers; Better Their Lives
There’s some new research that sheds light on why real estate consumers pick up and move. Not surprisingly, most do so to better their lives. According to Relocation.com, the a leading online consumer resource for moving services, 50 percent of people who recently moved did so to improve their living situation, whether to move into a bigger home or move to a better neighborhood. The results of Relocation.com’s most recent survey, conducted in June, is a dramatic reversal from a similar Relocation.com survey in March 2009 that found the recession played a much larger role in the decision to move.
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