Survey Shows Customer Demand, Economy and Reputation Building Driving a Commitment to Sustainability

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years, according to a survey conducted by the American Marketing Association and Fleishman-Hillard, Inc. In addition, half of those surveyed believe that economic realities will actually encourage the adoption of sustainability practices.

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